Sydney Sweeney modeled a pale pink bra for her lingerie brand while wearing a gold “SB” necklace that matches boyfriend Scooter Braun’s initials, without either of them spelling out what it means.
The Fox News Digital report describes new campaign images from SYRN by Sydney Sweeney in which the “Euphoria” star wears the brand’s pale pink Smooth Cup Demi bra and a gold necklace stamped with the letters “SB.”
The company posted the photos as an Instagram carousel that also included a mirror selfie in the same look. The caption read, “Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe.”
Neither Sweeney nor the brand identified the necklace’s meaning. The initials simply match those of music executive Scooter Braun, her boyfriend.
Syrn said the Smooth Cup Demi keeps the same fit as its Romantic Demi style, with a smooth cup meant to sit cleanly under T-shirts. That is the product pitch. The internet noticed the jewelry.
Sweeney, 29, has spent the past year balancing film and TV work with a growing business slate and a romance that started out of public view and then stopped hiding.
People reported that Sweeney and Braun connected in Venice in summer 2025 around the time of Jeff Bezos and Lauren Sánchez’s wedding. By September 2025, the same outlet first reported the pair were casually seeing each other.
Braun later joined her at the “Euphoria” Season 3 premiere in April. The couple shared trip glimpses through the summer. Over the past year, the relationship became far less private. They were photographed together in New York City’s Times Square. Earlier this month they returned to Venice and were seen holding hands and kissing.
Sweeney had ended her engagement to Jonathan Davino before the Braun chapter began. Braun’s divorce from Yael Cohen, the mother of his three children, was finalized in 2022.
In June, Sweeney marked Braun’s 45th birthday on Instagram. One story called him “the man with the biggest heart I know.” Another said, “all the living room dances and making me smile again. A good man is rare. A man like you is once in a lifetime.”
On Sept. 12, her 29th birthday, Braun answered in public. His tribute included these lines:
Scooter Braun posted on Instagram:
"You make me smile harder, laugh louder, adventure more, and dream bigger,"
He added:
"You've made the ordinary feel exciting and the future feel like something I can't wait to get to."
And closed with:
"Happy birthday Syd. Many more celebrations ahead. I love you."
Unnamed sources speaking to People this month sketched a careful arc. One said, “When Sydney met Scooter, she wasn't looking for another relationship. And she truly meant this.” Another added, “She had ended her engagement. She really wanted to simplify her life, not complicate it.”
They “started as friends, and it kind of just happened,” a source said. The same reporting described the pair as “very serious,” with Sweeney spending time around Braun’s children, a step sources framed as meaningful because he is selective about who he brings into that part of his life.
The campaign photos do not come with a press release decoding the necklace. Fans can read the “SB” as a quiet marker or as stylized hardware. Sweeney did not narrate it either way.
In a business that sells every glance, a plain set of initials still managed to do the talking, and adults can keep some things uncaptioned.
