The 85-year-old actress best known for "Knots Landing" announced she is launching an OnlyFans page focused on behind-the-scenes content and fan engagement, not adult material, joining a growing list of Hollywood names rebranding the platform.
Donna Mills, who spent a decade playing the scheming Abby Cunningham on the CBS primetime soap opera "Knots Landing," told USA TODAY on July 30 that she plans to use the subscription-based site to share glimpses of her daily life and connect directly with longtime supporters. She did not indicate any plans to post explicit or sexual content.
The move makes Mills one of the oldest public figures to join a platform still widely associated with adult creators, and it raises a fair question about what OnlyFans is actually becoming, and whether the cultural stigma attached to it still matches reality.
In her statement, Mills cast the decision in straightforward terms. She described OnlyFans as a channel for the kind of personal interaction that standard social media does not offer.
"I've always appreciated the incredible support and encouragement I've received from my fans over the years. Social media has been a wonderful way to stay connected, but I'm excited to join OnlyFans because it offers the opportunity for a more personal and direct connection."
She added that she sees the platform as "simply another platform to spend quality time with the people who've supported me throughout my career while staying true to who I am."
Andy Bachman, CEO of Creators Inc, the company involved in Mills's launch, reinforced the message. Bachman said the page is "about giving her longtime fans more access to the personality, style and behind-the-scenes moments they already love."
He also offered a window into how the conversation went.
"Donna has always been fearless and ahead of her time. She told me, 'YOLO, let's do it,' and that perfectly captures her attitude. She is approaching OnlyFans on her own terms and creating a space that feels authentic, personal and completely true to her."
Mills is not the first recognizable actress to make this jump. Jaime Pressly, the 49-year-old "My Name Is Earl" star, joined OnlyFans earlier in 2026. So did Shannon Elizabeth, the 52-year-old actress known for "American Pie." The New York Post reported that Elizabeth earned more than $1.2 million in her first week on the platform, a figure that suggests the audience appetite for celebrity lifestyle content, separate from adult material, is substantial.
Other names the Post noted as having joined include Cardi B, Bella Thorne, and Carmen Electra.
The pattern is hard to miss. OnlyFans built its brand on explicit content. Now a wave of mainstream entertainers, some well past the age Hollywood typically discards, are using it as a direct-to-fan subscription channel. Whether the platform's reputation will follow the content or the other way around remains an open question.
Not every celebrity who has joined OnlyFans for non-explicit reasons has found the transition smooth. British actress Jessie Cave, 39, who played Lavender Brown in three of the eight "Harry Potter" films, announced in March 2025 that she was joining the platform. She clarified she would not post pornography and told The Observer in an April article that she has never appeared nude on the site.
Cave called it what she saw it as:
"It's just a job, at the end of the day."
But the job came with consequences. In a Substack essay published the following September, Cave wrote that her OnlyFans presence had barred her from a "Harry Potter" fan convention, events she relied on for steady income, according to a Us Weekly report on the essay. The specific convention was not named.
Cave's experience illustrates the gap between what these creators say they are doing on OnlyFans and how institutions still treat anyone associated with the platform. For a younger actress who depended on fan-convention earnings, the stigma carried a real financial cost.
Mills is in a different position. She built a four-decade career in television. She is not scrambling for convention bookings. And at 85, she is not likely to face the same gatekeeping pressures that hit Cave.
What she is doing, whether she frames it this way or not, is testing whether the market for parasocial fan relationships, behind-the-scenes content, personal updates, the feeling of access, can work for a woman born before the end of World War II. If Elizabeth's first-week earnings are any guide, the economics are real.
Details remain thin. Mills has not announced a launch date, a subscription price, or the specific types of content she plans to post beyond "behind-the-scenes moments from her daily life." USA TODAY noted that it reached out to Mills's representative for further comment but did not report receiving a response.
OnlyFans has spent years trying to shed its reputation as a platform built almost entirely around adult content. Bringing in names like Donna Mills, an 85-year-old grandmother figure from network television's golden age of soaps, is one way to do it. Whether the audience follows, and whether the culture is ready to separate the platform from its origins, is another matter entirely.
When an 85-year-old soap star has to explain that her subscription page is not what everyone assumes, the problem is not the actress, it is a culture that let the platform's seedier side define the whole conversation in the first place.
