Leaked voice memos show Hollywood fixer Jed Wallace mapping a lasting smear against a billionaire’s fiancée with anonymous sites and paid traffic, a raw look at elite reputation warfare.
New voice memos obtained by The Hollywood Reporter capture digital fixer Jed Wallace walking billionaire client Leonardo Maria Del Vecchio through a calculated online assault on then-fiancée Jessica Serfaty.
The recordings, shared with partners at TAG PR as well, appear to date to August 2024. That same month a smear site targeting Serfaty went live on Aug. 15 before it was taken down.
Wallace did not describe a one-off hit piece. He described a long-term project to lock a toxic public image onto Serfaty so that future stories about her would land against a fixed backdrop.
In the memos, Wallace detailed pairing an anonymous site with search-engine work and paid advertising. The ads would push traffic “back to our site, which is awesome.”
He framed the objective in blunt terms. The point was not a temporary rumor cycle. It was permanence.
Wallace said the work was “not just about creating this fake f***ing bulls*** story for her.” He called it “creating a lifetime of understanding so when people see stories about her, they know she’s a f***ing hooker, liar and a prostitute.” He added, “That’s the point.”
He also said, “we have to build a credible story that establishes [Serfaty] as a liar.” And he predicted the tone of what was coming: “wow is it going to get f***ing nasty for this girl.”
On public appetite for dirt, he was equally direct. “Nobody [gives] a f***, because people want the tragedy.”
Leonardo Maria Del Vecchio is the heir to Milan-based EssilorLuxottica, the world’s largest eyewear company behind brands including Ray-Ban, Oliver Peoples, and Persol. Forbes has listed his net worth at $5.5 billion.
Jessica Michel Serfaty is a model and actress who had a multi-year run on Days of Our Lives. The pair appeared together at the Versace show during Milan Fashion Week on Sept. 22, 2023, and later at the 2024 Met Gala in New York City.
In July 2024, Serfaty publicly accused Del Vecchio of abuse and then quickly retracted the claim. The Wallace recordings followed about a month later.
Del Vecchio did not respond to inquiries from The Hollywood Reporter. Serfaty also did not respond.
The same August window included a separate reported probe. Los Angeles law enforcement looked into a hidden tracking device placed in Serfaty’s Range Rover.
In the memos, Wallace discussed the tracker episode and said he would “call my guy who’s a detective over at the L.A. Sheriff’s.” He also claimed, “we know they didn’t find an AirTag, my guys were there.”
Those lines sit alongside his broader pitch to Del Vecchio about protecting “legacy, family, your father’s name... your entire world.” He told the client the problem was “our priority,” that “we know what we’re doing,” and closed with “You are loved, my brother.”
Italian prosecutors have been pursuing a case against Del Vecchio as part of a larger investigation into the private intelligence firm Equalize. Prosecutors allege he commissioned unauthorized background checks on Serfaty and other family members amid an inheritance dispute.
Del Vecchio has denied wrongdoing and said he was unaware of any illegal methods. Equalize’s founders have denied criminal hacking accusations. The firm has contended it did not work for him.
Wallace has been described by his own lawyer as running a “crisis mitigation firm.” He has claimed a client list that includes “world leaders, celebrities, diplomats, high-profile individuals,” saying, “I have to pick and choose who the f*** I work with.” He also said he has “dealt with global leaders who were accused of rape.”
Actress Blake Lively has claimed in court that Wallace “weaponized a digital army” to “create, seed, manipulate, and advance disparaging content that appeared to be authentic on social media platforms and internet chat forums” through confidential and “untraceable” campaigns. Wallace later sued Lively for defamation and lost.
Melissa Nathan, head of TAG PR, has been accused in a civil lawsuit of perjury about links to smear sites. She has denied involvement. Wallace previously appeared in leaked audio instructing Nathan on messaging against producer Amanda Ghost, telling her the attack could not be light: “We can’t just do, like, oh, she’s a b****, she sucks,” and that it had to be “really, really heavy and connected to something that heavy.”
Rebel Wilson, another figure tied to Wallace’s orbit, has denied involvement in a smear campaign against Ghost. Newer evidence in that dispute has been described as showing Wilson communicating with Nathan about a site.
Prominent Hollywood attorney Bryan Freedman, long linked to Wallace, has been accused of a key role in the broader smear-site scandal. Other names swept into the revelations include Justin Baldoni, Andrew Huberman, Scooter Braun, and Travis Scott.
Wallace, Nathan, and Del Vecchio all declined to answer The Hollywood Reporter. The smear site is gone. The memos remain.
When powerful men hire fixers to manufacture a permanent public verdict on a private dispute, the public is not watching Hollywood glamour. It is watching reputation laundering for hire.
